PROJECT I
Awareness Campaign Design
STEP 1
Nowadays, we can see around us a lot of Non-Profit Organizations. These organizations run their non-profit activities and fund their budgets through voluntary donations from private individuals. Most of these organizations do not have a large budget which affects the frequent appearance in which they advertise.
The project was to research Non-Profit Organizations and redesign their logo. Then the new logo had to be used in the designed media to communicate with the public.
STEP 2
The first step was to create a new logo that uses the same colour palette used by the organization in its media. The logo that was designed (on the right) is fresh, more legible, eye-catching and fits very well with the purpose of this organization.
STEP 3
The next step was to design a new website. The created website is very legible and you can easily find the information you are interested in. There is not much information on the main website which helps you to find the topic you are looking for.
STEP 4
The final stage was to design a series of posters that would be appropriately digested by the audience. The posters are minimalistic, which will make them easier to interpret. Each individual poster contains a message that is appropriately addressed to the target group.
The Drugs.ie organization is an organization that only deals with informing about the effects of drug use or, if necessary, directing a person to the appropriate place where he can find more information or help. Posters designed are not negatively oriented towards drug use.
They help in thinking and finally inform where to look for information or help. The next step was to design a new website. The created website is very legible and you can easily find the information you are interested in. There is not much information on the main website which helps you to find the topic you are looking for.
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